The journey from The Sports Channel to Sky Sports, UK and Irelands premier sports channel.
Sky Sports is British Sky Broadcastings premier Round-the-clock sports news channel in England and Ireland. British Sky Broadcasting is a satellite pay TV company and together with Sky Sports it also has Sky Sports 1, 2, 3 and Xtra that exist like a Premium package above the basic Sky Sports. Since its creation in 1990, Sky Sports has played an extremely dominant role in commercializing British sport. This channel has also been instrumental for making a paradigm change in the organizational structure of sports broadcasting by being the first to support and encourage the Premier League to break away from the Football League in 1992.
Sky Sports began as The Sports Channel in March 1990 as Sky Television did not have a privileged sports channel in the beginning SpessartNews.Com. Sports programs were broadcast sometimes from this channel but instead of launching a sports channel of their own, Sky Television chose to put money into Eurosport. With the launch of Sky Television in February 1989, Eurosport was marketed as one of its 4 channels.
British Sky Broadcasting and Sky Television declared a merger in the year 1990. Initially launched as British Sky Broadcasting, the Sports Channel was rebranded Sky Sports when it was eventually launched in April, 1991 on the SES Astra IB Satellite tv. Eurosport discontinued its partnership with Sky Television upon the launch of Sky Sports but remained available on the SES Astra platform.
Sky Sports quickly developed into just about the most successful channels in the Sky system. It was from September 1992, that Sky began selling Sky Sports as a subscription channel. After Sky Movies, this was the second channel in the Sky system which was encrypted via the Video Crypt system. Even though Sky Sports started out by broadcasting sports such as golf and rugby, it soon obtained the rights to air Italian and German League Football thereby increasing its popularity base.
In 1992/93, together with the formation of the Premier League, Sky Sports had become the most popular sports channel following a purchase of the exclusive broadcasting rights of Premier League Football in England and Ireland for a duration of 5 years.
Sky Sports also operates Sky Sports news, the Round-the-clock sports news channel which was launched in 1998. The design of this news channel was revamped in the year 2007. This was just in time with the football season. Though the main structure of presentation was preserved, the color displays of the information box, the ticker at the bottom of the screen and also the breaking news ticker were changed Sport Fanatick. A brand new studio, new theme tune and new title sequences were additionally a portion of the revamping. However the broadcasting format remained at a 4:3 and failed to get up-graded on the Widescreen 16:9 formats.
Till date Sky Sports is associated more with football compared to any other sports. It is perhaps because of this reason why this channel does have a tendency to suffer from some decrease in viewership during the summers when no football is played.