William Hill Dominates Sports Betting Worldwide

It’s been a busy last few weeks for the United Kingdom’s largest bookmaker. In what many consider a groundbreaking move, the Nevada Gaming Commission recently granted William Hill PLC non-restricted gaming licenses – the highest level of licensing in Nevada – making the 78-year-old organization the first British bookmaker to be licensed for sports betting in the US.

Deals Ensue

Shortly thereafter, the British bookmaker announced that it had completed the acquisition of three land-based sports betting companies: American Wagering, Inc., Brandywine Bookmaking, and the Club Cal Neva. The $55 million deal was contingent on William Hill’s being granted the license by the Nevada Gaming Commission. The three companies operate more than half of the state’s race and sports books. William Hill would thus now operate 159 locations statewide, including 83 wagering kiosks.

And finally, the third part in a trilogy of significant business coups: a long-term agreement to operate the sports books of the Affinity Gaming properties in Nevada, including the Sands, Rail City, Gold Ranch and Terrible’s Dayton casinos. The deal entails William Hill to make significant capital investments in the race and sports books of Affinity Gaming’s casinos across Nevada, in effect bringing in new customers and enhancing customer experience through better products and technology.

Bottom Line

Experts say that while William Hill would generate only about 11 percent of the state’s book revenue (while the company would operate 55 percent of the state’s race and sports books, these produce less than 5 percent of the state’s gross gaming revenue), these three developments could well make the British bookmaker “King of the Hill” in the US sports betting market.

William Hill Sports Online

The William Hill Sportsbook, a Gibraltar licensed and regulated online sportsbook, offers sports betting odds on a long list of events, including today’s horse races, the ongoing Tour de France, and the summer’s Olympics.

Bet now on your mobile with William Hill Sports, from home or from the pub. The Mobile Sportsbook, like the online version or the bookie, operates with reliability, and allows you to never miss a minute of the action.