The journey from The Sports Channel to Sky Sports, United Kingdom as well as Irelands premier sports channel.

Sky Sports is British Sky Broadcastings premier Round-the-clock sports news channel in England and Ireland. British Sky Broadcasting is actually a satellite pay TV company and along with Sky Sports additionally, it has Sky Sports 1, 2, 3 and Xtra that exist as a Premium package above the basic Sky Sports. Since its creation in 1990, Sky Sports has played a very dominant role in commercializing British sport. This channel has also been a key player for making a paradigm change in the organizational structure of sports broadcasting by being the first ones to support and encourage the Premier League to break out from the Football League in 1992 betting bonus.

Sky Sports began as The Sports Channel in March 1990 as Sky Television was lacking an exclusive sports channel in the beginning. Sports programs were transmitted sometimes from this channel but rather than launching a sports channel of their own, Sky Television chose to put money into Eurosport. Upon the launch of Sky Television in February 1989, Eurosport was marketed as one of its four channels.

British Sky Broadcasting and Sky Television announced a merger in the year 1990. Initially launched as British Sky Broadcasting, the Sports Channel was relabeled Sky Sports when it was finally launched in April, 1991 on the SES Astra IB Satellite tv. Eurosport discontinued its partnership with Sky Television upon the launch of Sky Sports but remained available on the SES Astra platform.

Sky Sports soon developed into just about the most successful channels in the Sky system. It was from September 1992, that Sky began selling Sky Sports like a subscription channel. After Sky Movies, this was the second channel in the Sky system which was encrypted via the Video Crypt system. Though Sky Sports started out by airing sports such as golf and rugby, it soon acquired the rights to air Italian and German League Football thereby increasing its popularity base.

In 1992/93, together with the formation of the Premier League, Sky Sports had become the most popular sports channel following the acquisition of the exclusive broadcasting rights of Premier League Football in England and Ireland for the duration of five years.

Sky Sports also manages Sky Sports news, the Round-the-clock sports news channel which was launched in 1998. The design of this news channel was overhauled in the year 2007. It was just in time with the football season. Although the main structure of presentation was preserved, the colour displays on the information box, the ticker at the bottom on the screen and the breaking news ticker were changed. A new studio, new theme tune and new title sequences were also a part of the revamping. However the broadcasting format continued to be at the 4:3 and failed to get up-graded on the Widescreen 16:9 formats home page.

Till date Sky Sports is related more with football compared to every other sports. It’s perhaps due to this reason that this channel does have a tendency to suffer from some loss in viewership throughout the summers when no football is played.